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USEMP @ Annual Privacy Forum 2016

The Annual Privacy Forum 2016 took place on the 7th-8th of September at Goethe University Frankfurt am Main, Germany. The event aimed to encourage dialog with panel discussions and provided room for exchange of ideas in between scientific sessions around Privacy. Sponsored by DG CONNECT and ENISA ( ,the European Union Agency for Network and Information Security, APF is considered one of the main events focusing in data protection and privacy.

During the event, USEMP hold a both demonstrating DataBait and showcasing how DataBait can be used to educate users on privacy awareness.


USEMP project in iMinds The Conference, April 2016.

USEMP project was represented in iMinds The Conference, held in SQUARE Brussels, 28 April 2016.

Our colleagues from iMINDS set up a booth with a demo of Databait during the Conference. The latter brought together 1,300 digital minds to experience the bright opportunities of digital transformation. The full-day program featured 30+ renowned expert speakers, 50+ interactive demos of tech solutions by researchers and start-ups, and plenty of networking and consultation moments. The booth with the Databait demo was attended by many interested conference visitors.


Connected Smart Cities Conference – Check USEMP supported session

The Connected Smart Cities Conference ( takes place in Brussels on January the 22nd, 2016.

At the conference Marita Holst together with Ana Garcia from LTU will chair a session on Living Labs and Open Innovation. As part of the presentation will share reflections on experiences from Botnia Living Labs and discuss experiences from implementing FormIT in the USEMP project.

Living Labs and Open Innovation

Moderators: Ana Garcia, ENoLL Director & Marita Holst, Botnia General Manager, Luleå University of Technology


  • Olavi Luotonen, Experimental Platforms, Net Futures, DG CONNECT, European Commission
  • Bror Salmelin, Adviser for Innovation Systems, DG CONNECT, European Commission
  • Lieve Bos, Innovation, Pre-Commercial Procurement / Public Procurement of Innovative Solutions (PCP/PPI), DG CONNECT, European Commission
  • Hugo Goncalves, SELECT for Cities, Forum Virium Helsinki, Finland
  • Davor Meersman, City of Things, Antwerp, Belgium
  • Marita Holst/Anna Stahlbröst, OrganiCity and inputs from Botnia, Sweden
  • Louise Overgaard, City of Aarhus
  • Olha Bondarenko, City of Eindhoven
  • Ingrid Willems, iMinds, CreatiFI (tbc)
  • Mikael Grannas, Mayor of Sipoo, Finland

USEMP wins big in ICT 2015 exhibition

Last week, 20-22 October 2015, the ICT event took place in Lisbon, Portugal. The ICT event was organised by the European Commission to present the new Commission policies and initiatives with regard to Research & Innovation in ICT.  Overall more than 5000 delegates participated in the event including Commissioners Oettinger (responsible for Digital Economy and Society) and Moedas (responsible for Research, Science and Innovation) as well as the Portuguese President!

During the three days event, a conference, networking sessions, numerous parallel sessions and an exhibiton took place… and USEMP was there!

Positioned at booth i15 of the Innovation and Creativity Area of the exhibition, USEMP partners  demonstrated the project and the USEMP tool – DataBait – informing users on the digital trail they leave when using services as Facebook or simply browsing through the internet.

While in all three  days of the event and exhibition, people were passing by our booth and asking for more information, we were amazed when the winners of ICT 2015 exhibition were announced and among the featured 100 best-in-class results of European ICT Research & Innovation, USEMP booth was voted as the Best Exhibition Stand !

What an honor that was!

From all the partners of the project, thank you all for the support and soon you will hear more news from USEMP and DataBait!

Check the pictures bellow and don’t forget to check the video ICT 2015 Exhibition, Prizes Ceremony Video (hint, USEMP is at 1:43 with George Mourikas receiving the award and David Lund presenting USEMP to the press).